The brand’s campaign is not only catching the attention of consumers but of media around the world. They are, rather, images of women looking peaceful and stylish, women who also happen to have acne. The photos aren’t of people looking embarrassed, upset, or aggressively trying to rid themselves of pimples in front of a bathroom mirror.
#SQUISH BEAUTY SKIN#
Blume recently launched an ad campaign called Celebrate Skin to sell skin care, including the brand’s Meltdown Oil for acne prone skin and the campaign notably features people with acne. The indie personal care brand Blume is also helping change the way acne is seen and treated. All bodies are un-retouched, raw and real.”īlume is advertising acne care by showing acne
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“From day one,” Howard told the press, “I wanted to use role models with real skin in my brand images - girls with acne, girls with scars, girls with cellulite - but who have voices and great personalities. It’s a product that changes the conversation about acne as well as the appearance and stigma of this skin concern. They make treating a skin concern into a decorative moment. The Flower Power Acne Patches are a combination of the acne treatment patches that are meant to be invisible or skin colored and the gems and glitters that are commonly part of a festival look (think Coachella). The brand is also selling a SquishKit, something like a beauty box that comes with the patches, cherry eye masks, a lip gloss, a hair tie, and the pouch and postcard.
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The new brand’s hero product are it’s flower shaped acne patches, which sell for $14 (that’s a pack of 20 patches, along with a branded pouch and postcard). Brands like these are creating new products and new marketing strategies and in doing so are giving acne care a whole new look.įlower Power Acne Patches from Squish BeautyĪt the start of August, Charli Howard launched Squish Beauty. Niche brands like Squish Beauty, Blume, and Starface are changing the way acne is seen and treated. As the beauty industry stretches to be more inclusive (with the help of indie entrepreneurs and progressive young consumers) what mainstream beauty looks like, who can achieve it, and which brands are well-positioned to gain and hold market share in any given category is changing too.